mediaplacement was established in the United States in 1998. Among many celebrity-focused marketing and media research, Mr. Britt Johnson, the founder, was responsible for developing innovative and trusting relationships with celebrities and collaborative work strategies with Home Box Office (HBO^®), the William Morris Agency (WMA) and People Magazine. Consequently, a unique synergy was created that has enabled mediaplacement to work directly and closely with celebrities. mediaplacement's value proposition is to facilitate product mentions as well as media mentions of a product without large endorsement fees.